Google Helps Non Profits Through Grant Program

Nonprofit organizations are always looking for new ways to stretch their marketing dollar. A great strategy to investigate is the Google Grants Program.

Organizations in the grants program receive a Google pay-per-click advertising account (text ads) through which they can solicit funds, recruit volunteers and generally spread the word about their outreach. On the Google page linked below, Google gives examples of how UNICEF and CoachArt have used the grant to increase sales and volunteers.

The program is self-managed – meaning you will create your ads using key words related to your organization and the services it provides. Fortunately Google gives you plenty of support and lots of instruction on creating effective pay-per-click ads.

At Hudson Fusion we recommend that all nonprofits look into the Google Grants Program while making sure that their website and other online marketing materials are fully optimized for search engines in order to get organic rankings. The inter-connectivity out there is amazing. If used to the fullest, it can bring you huge success.

Click here to learn more about the Google advertising program for nonprofits. Then go to the Hudson Fusion website to find out all the other ways you can position your nonprofit organization to be magnetically attractive to both the search engines and your online audience.